Case Studies | Public Service

California Coalition for Childhood Immunization [C3I]
Through competitive procurement we were selected to develop creative concepts and a three-tiered media plan to reach African-American and Hispanic families in the counties of Los Angeles, Kern, and Fresno. Working from focus group research conducted in the three counties we created messages for outdoor, transit, point-of-purchase, radio, and television.

County of Fresno Department of Employment & Temporary Assistance
We have created an award-winning brochure, four videos, a program identity for JOBS2000, collateral, an annual report, Welfare-to-Work Guides in English, Spanish, and Hmong, and more. Our custom video intro and outro was used by Valley Public Television’s Jobs program.

Central Valley Linkages Tobacco Prevention Project
Awarded contract to serve as media consultant in a competitive selection process. Duties over six years included logo and theme development, production of newspaper, radio, television, direct mail, newsletters, fliers, banners, and billboards. Components were produced in four languages including Spanish and Southeast Asian languages. Programs and elements have won six regional Addy Awards including an American Advertising Federation District XIV Citation of Excellence award for public service in 1996.

National Heart, Lung and Blood Institute
Developed and executed an outreach to the valley Hmong community working in conjunction with the National Institutes of Health [NIH] and Central California Asthma Project. Researched, organized, and produced a live television call-in talk show in which a prominent Hmong physician explained, in his language, asthma education and prevention to a live audience and viewers at home.

Children & Family Services, Fresno County Human Services System
Developed and executed a multimedia project for the Division. The concept, Hands Across the Ages, included a graphic identity, promotional and support collateral, and a kick-off video for a full-day seminar that brought together mental health professionals from agencies throughout the County.

Case Studies | Business

Fleet Card Fuels
Working with this $350 million-plus fuel services company headquartered in Bakersfield, California we are repositioning the firm to communicate better its unique strengths.

Saladino’s Foodservice, Inc.
This innovative and well-respected distribution firm engaged us to assist them in reawakening their corporate presence on the Internet. Over the years we have updated their corporate identity, assisted them in recruitment advertising, updated sales collateral and business presentations, designed vehicle signage, and created a comprehensive custom photo library for future communications.

The Trend Group
This Clovis-based business serves the aircraft industry providing turbine engine trend analysis for pilots and aircraft owners worldwide. Our services included an analysis of their marketing approach which resulted in a redesigned Internet presence, new sales collateral, business stationery, and tradeshow materials.

FutureHome Systems & Design
Working with architects, builders, designers, and families FutureHome designs, installs, sells, and programs systems for residential audio & video entertainment, home automation, business boardroom and presentation systems, lighting control, and more. We have created a number of business tools including their corporate identity, vehicle signage, indoor signage, website, advertising, and more.

The Pearson Companies
The largest commercial real estate firm in the Central Valley, The Pearson Companies includes Grubb and Ellis | Pearson Commercial and Pearson Realty, the latter is the preeminent agricultural properties firm in the region. Our work includes corporate identity development, new business packages including sales collateral, website development, and print and broadcast advertising.